Although movie producers and distributors often created advertising materials for theater venues, sometimes the theater itself would create homemade materials, such as movie posters. This was especially common during the 1970s in gay theaters such as the Vista in Los Angeles. This poster for Tuesday Morning Workout (1975) is one example of such hand-crafted items.
Tuesday Morning Workout, which starred Joe Markham, Mitchell Carey, and Dean Chasson, is one of many films directed by gay adult film pioneer J. Brian. Brian became known for films that celebrated gay masculinity with humor and charm. His films, which often dealt with subjects such as a men’s first sexual experiences or men coming out, always included sweet, young, and attractive male stars, often referred to as his "golden boys." The term "golden boys" originated with Brian’s previous career as publisher of the male nude magazine titled Golden Boys. The film’s poster consists of publicity stills and a movie ad taped to a piece of cardboard, finished off with hand-written text. The writing references J. Brian’s hit film Seven in a Barn (which most likely had a successful run at the Vista). It also is sure to mention Brian’s famed golden boys, the "hard-bronzed bodies you’ve seen in ‘Viva’ and ‘Playgirl.’"