Andrew Herbert, director
Song of the Loon (1970)
This poster for the classic gay independent film Song of the Loon depends mostly on its title and its connection to Richard Amory’s popular novel to communicate its homosexual themes. The film uses the classic marketing tactic of pointing out its connection to a piece of literature with the copy, “Based on the Famous Best Seller, Over Two Million Copies in Print!” Such marketing probably was intended to legitimize the controversial film with the prestige of a best seller. The poster, however, does not hide the film’s content. After referencing that it is a love story between men, it asks the simple question: “Curious?” In addition, subtleties in the artwork, such as the half-naked Native American man and the suggestive, phallus-like placement of his flute at the groin of the other man give hints to the film’s erotic subject.