Online dating has reshaped how we connect and is now the primary way Americans meet their partners. We focus on understanding the behaviors, attitudes, and experiences behind modern dating, covering a wide range of topics such as dating preferences, social norms, commitment attitudes, relationship barriers, new technologies, and more. Our research provides actionable data for individuals navigating the digital dating landscape and valuable insights that help dating platforms better understand their users’ needs.
Online Dating
What we study
- Trends and attitudes in online dating
- Generational shifts in dating expectations
- Emerging technologies such as AI and virtual reality
- Collaborative research with industry
- User behavior insights
Singles in America
Singles in America is an annual scientific study on the attitudes and behaviors of single people in the United States of America conducted by the Kinsey Institute in association with Match Group. The study explores dating trends, relationship behaviors, and attitudes toward love, sex, and commitment among U.S. singles. It is the most comprehensive annual scientific survey of single Americans.
Recent publications on online dating
Additional resources
Learn more about our work related to technology